Insights

Green Fern
What is HUMINT in Competitive Intelligence?

Insights

Green Fern
Why Klue, Crayon and Kompyte can't tell you why you lost the deal

Insights

Is Competitive Intelligence legal?
Is Competitive Intelligence legal?

Insights

What is a competitive intelligence battlecard
What is a Competitive Intelligence battlecard — and what should it actually contain?

Insights

How to brief a Competitive Intelligence agency — and what to expect back
How to brief a Competitive Intelligence agency — and what to expect back

Insights

Demo Intelligence is the structured practice of experiencing a competitor's live sales demonstration as a genuine prospect, then systematically analysing the narrative, feature sequencing, objection handling, and closing tactics used. It produces intelligence about how a competitor actually sells — not what they publish.
What is Demo Intelligence — and why your sales team needs it?

Insights

Why do sales reps disproportionately blame losses on price? Attribution research beginning with Miller and Ross (1975) has consistently found people attribute failure to external, uncontrollable factors and success to internal, controllable ones. Price is external and outside a rep's control, making it a psychologically safe attribution that does not implicate their own discovery, demo, or objection handling.
Win-loss analysis: why your CRM data is lying to you

Insights

Most organisations don't have a competitive intelligence function. They have a shared drive nobody updates, a Slack channel where reps occasionally mention a competitor, and a software subscription that half the team has logged into once. Building something that actually changes competitive outcomes requires a specific structure — and an honest decision about which parts to build internally and which to partner for.
How to build a Competitive Intelligence function from scratch

Insights

From the outside, fintech looks like B2B SaaS wearing a different logo — subscription pricing, self-serve trials, familiar sales motions. Underneath, three layers decide who actually wins a deal, and none of the standard competitive intelligence playbook was built to reach them.
Why competitive intelligence is different in fintech

Insights

B2B SaaS moves faster than almost any other market this series has examined — release cycles measured in weeks, funding rounds that shift a competitor's posture overnight, and a public review ecosystem that looks like reliable data but carries a distortion of its own. Competitive intelligence consulting built for this market has to account for all three, not just the standard battlecard framework.
Competitive intelligence consulting for B2B SaaS

Insights

Choose competitive intelligence partner on process
How to choose competitive intelligence consulting for B2B SaaS

Insights

An infographic comparing internal competitive intelligence (CI) analysts and external partners.
Why it's better to hire outside analysts for competitive intelligence needs

Insights

QUAS Mission

The Price of Being Blindsided.

The Price of Being Blindsided.

QUAS exists so our clients never walk into a deal, a negotiation, or a board meeting without knowing exactly what they're up against.

Eimantas Raziunas, Founder of QUAS, analyzing strategic intelligence data for B2B executives.
Eimantas Raziunas, Founder of QUAS, analyzing strategic intelligence data for B2B executives.
QUAS competitive intelligence insights brand mark
QUAS competitive intelligence insights brand mark

I started QUAS after watching companies make multi-million pound decisions off public information, and nobody was checking if it was true. Most competitors don't go quiet because nothing's happening. They go quiet right before they do something you haven't seen coming.

I started QUAS after watching companies make multi-million pound decisions off public information, and nobody was checking if it was true. Most competitors don't go quiet because nothing's happening. They go quiet right before they do something you haven't seen coming.

Eimantas Raziunas

Founder & Director

BA

International Business Management

MSc

Business & Organisational Psychology

Book a Briefing

Risk Mitigation

Frequently Asked Questions.

Is Competitive Intelligence legal?

How are you different from CI software tools?

How much does a QUAS engagement cost?

What is the typical engagement timeline?

Who handles our confidential data?

Is Competitive Intelligence legal?

How are you different from CI software tools?

How much does a QUAS engagement cost?

What is the typical engagement timeline?

Who handles our confidential data?